… the movement to reclaim our time for what matters
With an average of 143 minutes per user, per day, the world spends 720 billion minutes/ day using social platforms. Annually, that’s more than 260 trillion minutes, or 500 million years of collective human time; the average 18 year old is on course to spend >93% of their free time for the rest of their lives on a screen; the human race is now lonelier and more anxious than at any time in our history…. Enough. We know the stats, now let’s work together on the solution.
We fight for focus in an age of addiction. Because time is our greatest asset, Because the best things in life are free and not on a smartphone: people, place, perspective.
Join the free smaarter movement to rediscover the positive, real-world antidotes, find out about the best market solutions and to reclaim time and control for what matters.
It’s time to live smaarter…. for Less scroll. More soul.
the manifesto
We believe life is too precious to be lived on a screen and that we need to reclaim more balanced, controlled real-life (IRL) living..
Tech should be a slave for our real lives, not a destination where we spend most of it.
Many live in a state of overwhelm, depressed by a tsunami of outrage or fear-inducing content. People, place and perspective - things that bring joy - are being lost to hours in infinite scroll.
Children’s brains are rewiring to constant dopamine; boredom is extinct; concentration is eroding; emotion is via emojis.
Many live to be ‘seen to live’ rather than invest in memories for their own sake.
Attention is the new oil in an addiction economy that tells us only ‘stuff’ can make us happy. Companies mine us for it, leaving us empty, lonely or seeking cheap dopamine highs.
It’s time for smaarter revolution . Time to reclaim our time and attention; to get outdoors, smile at strangers and re-engage with our communities; to sit more with our own thoughts; to play; create; to live under, not ‘in’ the cloud.
#LessScrollMoreSoul Launch Partners
(more being announced weekly)
what is smaarter?
We’re not anti-tech…. we’re pro-you and want to support societal habit change via information, inspiration and empowerment. A push away from digital addiction (less scroll) combined with a pull towards the real-world things that make life worth living (more soul).
This is what smaarter is here to provide.
a) A not-for-profit #LessScrollMoreSoul Foundation, in coalition with partners - founded to advocate for intentional-living policies and support people with free inspiration, advice and good-living wisdom from through the ages
b) A for-profit smaarter marketplace of motivation, solutions and antidotes to support individuals with more intentional, real-world living… with profits fuelling the foundation’s agenda. Business, with purpose. (coming soon)
Who is it for?
Rebels who resent their attention being sold and seek antidotes to an always-on life
Overwhelmed individuals keen to reclaim time and perspective
Families keen to understand and manage digital-balance within their homes
join the waitlist
Join the waitlist for free to receive motivation and inspiration about how to manage your tech habits and embrace healthier, happier living in the real-world.
No spam promise. (why would we want you online longer than you have to be!)